SENIOR GRAPHIC DESIGNER
& ART DIRECTOR


CLIENT:
Nike

SERVICE: Graphic System
YEAR: 2016



AGENCY:
Wieden+Kennedy

ART DIRECTION:
Rehanah Spence
& Rebecca Parker

DESIGN:
Raina Jung,
Christy Lee Zilka
& Karen Koch

DESIGN MANAGER:
Leticia Barajas

RETOUCHER:
Kyle Pero

PHOTOGRAPHY:
RJ Shaughnessy

We worked with Nike North America Brand Team to re-design a lasting graphic system for Nike XC.

Inspired by the athlete’s tenacity and performance through any circumstance, we created a system informed by the terrain and conditions unique to the sport of XC. The overall look-and-feel represents the tension and physical endurance necessary to push past personal limits in extreme environments. Heat, snow, dirt, rain, tough terrain, and mud are the environmental cross sections of the east, west, north, and south regions. A modular approach in the use of pattern allows for degenerative, playful, and narrative expressions—capturing the dynamic movement and cadence of XC.